The BioPlastics team recently attended and displayed our BioThane® coated webbing and straps at Spoga, an international tradeshow for equestrian sports in Cologne, Germany. Attendance was fantastic, with 376 companies from 30 countries presenting their products and more than 36,000 trade visitors from 106 countries in attendance.

BioThane®’s product attributes of weather-resistance, durability and cleanability are as important to our international audience as they are to our U.S.-based customers. One feature that stood out to our international booth visitors was that BioThane® has such a realistic leather-like appearance yet offers the benefits of a synthetic material.

• Easy to clean
• Stronger and lighter
• No mold or mildew

Our tradeshow booth was decorated with banners that read: Better Than Leather. This prompted several demonstrations of BioThane® over leather and facilitated many conversations about why BioThane® outperforms leather and how those attributes are a distinct advantage in the equine market.

We observed that the BioThane® brand is getting even stronger overseas and many customers are asking for it by name! One customer noted great success using BioThane® for trotting harnesses, which are typically made of nylon. She likes the easy-to-clean nature of the coated webbing and plans to use BioThane for more equine products.